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Social Media Strategist 

Modules of Capabilities

  • Foundations

    • Social Media Basics

    • Social Media Strategy

    • Content Marketing

    • Working With Clients

  • Client Logistics 

    • Cultivating Your Design Style

    • The Business Side Of Clients 

    • Client Expectations and Education

  • Real World Business

    • Understanding The Needs Of Your Clients and Their Audiences 

    • Tech, Touchpoints, and Doing Too Much 

    • Prepping For The Metaverse 

    • Defining Visual and Verbal Style 

    • Creating Desirability For Your Offer and Your Client’s Audience 

    • Creating A Repeatable Framework For Success 

    • The Power and Purpose of Engagement

Training Week By Week

Social Media Basics (Week 1)
  • The point of social media for businesses

  • Platforms, algorithms, and reach

  • Understanding platforms and which ones to use and when

  • Ad vs. Organic

  • Content sharing best practices

  • Community techniques and best practices

  • Sharing stories best practices

  • Video content best practices

  • Platform best practices

  • Best Social Media account practices

Social Media Strategy (Week 2)
  • The importance of becoming a strategic thinker

  • Benefits of social media marketing

  • The Buyer’s Journey stages

  • Influential social media platforms

  • Key terminology

  • Core Social Media Marketing Strategy Components

  • Social Media Marketing vs Digital Marketing

  • Strategy Purpose

  • Strategy for plan communication

  • Resource Mapping

  • Modern Digital Marketing

  • The difference between social media strategy, content creation, and management (and why you must understand all 3 to be successful)

  • Understanding your client’s needs and their audience’s wants

  • Key campaign components

  • Hashtag best practices

Image by Erik  Lucatero
Image by Nick Morrison
Content Marketing (Week 3)
  • The art of persuasion

  • Understanding the visual and verbal power

  • Benefits of content marketing

  • Types of Content

  • Qualities of Effective Content

  • Content alignment within the Buyer’s journey

  • Community management

  • Content marketing strategy

  • Content audit

  • Social listening

  • Competitor content analysis

Working With Clients (Week 4)
  • Common business objectives and campaign expectations

  • Statistics vs. Psychographics

  • Audit factors

  • Creative vs. Media Brief

  • The power and limits of analytics

  • Overcoming objections to proposals 

  • Maximizing the impact of proposals 

  • Campaign set-up

  • Facebook and Instagram Business Manager

  • Linked In Campaign Manager

  •  Social Media schedulers

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Image by Derick Anies
Cultivating Your Design Style
(Week 5)
  • Content types and format

  • Content tools

  • Content creation and curation

  • Content creation best practice

  • Brand components

  • Content personalization

  • Audience and niche (who you want to serve)

  • How, when, where (platform niche)

  • Marketing Your Business: Online groups to join and engage in

The Business Side Of Clients (Week 6)
  • Ways of effectively dealing with requests

  • Benefits of effective time management

  • Distinguish between urgent and important tasks

  • Best practices

  • Time-saving strategies

  • Eliminating time-stealers

  • Effective project management benefits

  • Communication with clients

  • Creating for each client and each platform

  • Best scheduling practices

  • comment/ engagement framework

  • Scope of work

  • Proposal vs. package

  • Building off their existing brand vs new

  • Approval process

  • contracts/ agreements and communication

  • Freelance, entrepreneur, working for organizations

  • Website visual and messaging

  • Price and packages

Image by Jp Valery
Image by Laura Chouette
Client Expectations and Education (Week 7)
  • Tactics to remove creative barriers

  • Effective recognition of idea failure

  • Content platforms

  • Benefits and challenges of content seeding

  • Content scheduling techniques and tools

  • Content promotion strategy

  • Content marketing 

  • Case study structure

  • Finding potential clients

  • Brand Messaging

  • Voice, tone, and style

  • Client interaction

  • Mockup brands

  • Selling and closing style

Image by Marissa Grootes
Image by Nik
Second screen showcasing

Real World Business

During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.

Understanding The Needs Of Your Clients and Their Audiences
(Weeks 8 - 9)
  • Understanding the humanity of your audience and theirs

  • The power of the subconscious mind and social stories

Tech, Touchpoints, and Doing Too Much (Weeks 10-11)
  • AI or old school

  • Creating client touchpoints before, during, and after working with them

  • How to write a scope of work that doesn’t lead you to do additional work for free

Prepping For The Metaverse
(Weeks 12-13)
  • What is the Metaverse

  • What does the Metaverse mean for most people

  • What does the Metaverse mean to your active social strategy

Defining Visual and Verbal Style
(Weeks 14-15)
Creating Desirability For Your Offer and Your Client’s Audience
(Weeks 16-17)
Creating A Repeatable Framework For Success
(Weeks 18-19)
  • Defining the systems that work for you

The Power and Purpose of Engagement (Weeks 20-21)
  • The measures of engagement that matter to your audience

  • How to find the true numbers

  • Timing and timeframes

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