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Media + speaking 

Victor + Valor™ is a nationwide nonprofit passionate about serving the military community in an underserved manner - living the American dream - entrepreneurialism.

We do this with our online community, mastermind, and mentorship groups led by industry experts and successful entrepreneurs in their own rights,  branding/marketing consultations, and asset creations, to train these fantastic people in sought-after marketing careers. Victor + Valor™ helps these men, women, and their families create profitable brands and businesses completely free of charge.

let's face the facts

  • Veterans were more than 45% more likely to start their own businesses than those who never served in the military. (Source: SBA)

  • One in ten US businesses is veteran-owned. (Source: SBA)

  • Out of the more than 20 million veteran business owners in the U.S., an estimated 8.3% have a service-related disability. (Source: SBA)

  • Veteran-owned firms had sales/receipts of $1.220 trillion, 5.793 million employees, and an annual payroll of $210 billion. (Source: US Census Bureau’s Survey of Business Owners)

  • Depression affects 20% of veterans. (Source: Medical News Today) But “Having a purpose in life may motivate reframing stressful situations to deal with them more productively, thereby facilitating recovery from stress and trauma.” (Source: National Institutes Of Heath)

  • Veterans with low vocational training are at higher risk of worsening mental health. (Source: Factors impacting work success in Veterans with mental health disorders)

Why Victor + Valor

Here at Victor + Valor™, we serve the active duty and retired military and their immediate families to create profitable brands and businesses in three main ways.


Our Victor + Valor™ community is open to all the people we serve. As part of our community, you receive:

Victor + Valor™ in the media

meet our founder

Over the last two decades, 74x international award-winning brander and founder/CEO of Victor + Valor™, Ali Craig, has taught entrepreneurs and sales professionals how to own their brands while building better businesses.

Unapologetic, bold, and real-world relational, Ali Craig takes large neuro-marketing and psychographic concepts and turns them into relatable and implementable ideas. With her proven real-world concepts - Ali’s methods work whether you build a business or your book of business.

This 3x best-selling author transforms and tailors her message to every audience and organization’s needs creating memorable and motivational experiences every time.

  • Is your organization a 501c3?
    Yes, Victor + Valor™ received its 501c3 status in March 2023. Warrior Brands D/B/A Victor + Valor™ EIN 92-2797069.
  • What is your organization’s mission?
    Our mission here at Victor + Valor™ we are passionate about helping active duty and retired military and their immediate families create profitable brands and businesses. We strive to: Create a clear growth-focused business direction through strategies and implementation Design visual elements from marketing to packaging to express your brand’s vision and transformation Offer strategic business guidance that offers clear execution Develop your everyday business knowledge and marketing skills to increase your conversions while minimizing your learning curve. Develop a solid holistic brand focus from systems to strategies, visuals to verbals, for your business's front and back of the house. Be your brand mentor to help guide you through all phases of your business’ growth. Train you in understanding the biological, psychological, sociographic, and subconscious relationships necessary to create a profitable brand/audience relationship.
  • Where does the money go when I donate to your organization?
    Over 90% of all donations go directly to working and serving the active duty and retired military and their immediate families to create profitable brands and businesses. From access to chaplains 24/7/365, monthly live training, to brand asset creation to providing laptops and all necessary software our professional training students need for success while in school and later - we strive to set our members up for ultimate success. Your donations make all of this possible.
  • Who runs the organization?
    Our fantastic volunteer board members oversee the overall mission of Victor + Valor™. While the everyday and creative endeavors are covered by our CEO and founder, Ali Craig.
  • How can I partner with the organization?
    There are many ways to partner with Victor + Valor™, from volunteering your professional services, and business assets, to financial support. You can find all the ways we can partner together at
  • How can I donate to your organization?
    Donations can be made one time or monthly online or by mail. All details can be found at
  • What is your tax ID number?
    Victor + Valor™ is a DBA for Warrior Brands, Inc. Warrior Brands, Inc tax id number is 92-2797069.
  • Can I donate if I live outside of the United States?
    We accept donations from around the world via all major credit cards.
  • What is the Victor + Valor™ Community?
    Your military service has primed you to know the power of community. Yet you enter the entrepreneurial world of solo, where only some people truly want your success. That’s where we come in.
  • How do I join?
    You can join the Victor + Valor™ by signing up at
  • Who can be members of the Victor + Valor™ community?
    Victor + Valor™ Community is open to all active duty, retired U.S. Military, their partners, and children between 18-25 years old completely free of charge. (We cannot accommodate our younger entrepreneurs at this time within the community, but we are working on it.) This online community is available to your 24/7/365. So, no matter where you are, your entrepreneurial community is here. Come and go as you please. Just know where are always there for you and your entrepreneurial success.
  • What resources are available to the community?
    As part of the Victor + Valor™ community, you receive Be part of our Monthly live training calls (first Wednesday of the month at 6pm EST) The ability to have your questions answered during our live Q+A sessions (third Wednesday of the month at 6pm EST) Access to our ever-growing library of e-courses answering your entrepreneurial questions Connect via email, text, call, or video chat with one of our chaplains through the MyChap app at any time of the day. Apply to be part of a mastermind group where you join 10-12 like-minded entrepreneurs to discuss goals, challenges, and life lessons. Connect with fellow members on our private forum and be part of our daily business discussions and challenges.
  • How do I log in?
    You can always reach the Victor + Valor™ by logging in at
  • What can I expect from the monthly live trainings?
    Our live monthly trainings are created on real-world topics that entrepreneurs like yourself asked us to cover. Each training is 30-45 minutes long and offers the opportunity to have your questions answered at the end. All trainings are archived within 72 hours, airing live, and can be founded in the e-course section once signed in as a community member.
  • What are the live Q+A meetings like?
    At Victor + Valor™ Q+A meetings, we answered questions submitted to us. We also offer live hot seat coaching for community members who have requested such support. Submit your questions and hot seat requests at
  • Is there a charge to be part of the Victor + Valor™ Community?
    There is zero charge for our active duty/ retired military, their partners, or children between 18-25 years old to be part of the community.
  • How is my data being used?
    We never share or sell your information. Period. More about how your data is stored can be found in our Terms of Service (, Privacy Policy ( and Community Agreement ( pages.
  • This isn’t for me. How do I unsubscribe?
    We are sorry to see you go, but we understand that the Victor + Valor™ Community isn’t for everyone. Once logged in, you can cancel your subscription by going to the member icon on the upper right side of the screen, clicking the pull-down, and heading to “subscriptions.” Once there, simply cancel your subscription.
  • What are the rules?
    The latest Victor + Valor™ community standards and rules can be found at
  • I just received a message that is concerning. What do I do?
    Your safety is our top priority. Please screenshot any content you find concerning and complete the Community Standards form that can be found at
  • Are you GDPR compliant?
    Yes, we are GDPR compliant as you can opt out of our communications at any time, are in complete control of your membership, and we never sell or share your information with anyone.

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