Turning Military Experience Into Entrepreneurial Excellence

At Victor + Valor®, we believe military service doesn’t end with a uniform—it evolves into purpose-driven leadership, business building, and legacy creation.

Our mission is simple but radical:
To help veterans, active-duty service members, military spouses, and their children become successful entrepreneurs—without debt, doubt, or doing it alone.

Built by a Bold Founder Who Walked the Road First

Victor + Valor® was founded by Ali Craig, a branding powerhouse with 26 years of experience, 82+ awards, and a deep heart for military families. After decades of working with high-level entrepreneurs, she asked:

“Why are the ones who sacrificed the most getting the least support to build something great?”

That question birthed a movement.

Today, Victor + Valor® is building brands, restoring purpose, and launching legacies—all across the military community.

Why It Matters

Every stat below represents a real human need:

200,000+ veterans transition from military to civilian life each year—most with no clear roadmap
32% of military spouses are unemployed or underemployed
Over 70% of military-connected teens say they want a career that offers freedom—but lack mentorship or tools
Many military entrepreneurs are priced out of quality branding, strategy, and marketing—keeping them small and stuck.

Victor + Valor® solves that—at scale.

Our Results

(In Just One Year)

$2.8 MILLION in pro-level branding, marketing, and strategy given completely free
107+ military-owned brands launched, scaled, or revived
Over 2,800 hours of one-on-one coaching, training, masterminds, and community sessions
97% of donations go directly to services—not overhead

What We Offer

We’re not a course.
We’re not just coaching.
We’re a full-on launch team—ready to build with you.

Done-With-You Branding + Strategy

Custom logo, messaging, and market-ready brand identity
High-converting websites, product mockups, and social visuals
Sales + marketing consulting that turns vision into value

Training + Mentorship

Monthly live workshops on scaling, messaging, publishing, funding, and more
Hot-seat sessions, speaker training, and pitch development
Specialized programs for solopreneurs, scaling founders, and military teens

Real-Time Community

24/7 app-based connection to peers, mentors, and founders like you
Group masterminds + private coaching tailored to your goals
Resource sharing, accountability, and constant encouragement

Voice Amplification

Book publishing, speaking opportunities, and brand publicity
Media and speaking pitching
PR coaching + visibility training so you’re seen, heard, and booked

We offer three tracks of high-impact, no-cost support:

Solopreneurs
30+ hours of support + up to $25K in branding, websites, and strategy
Scaling Founders
Up to 200 hours of expert consulting + $150K in high-level marketing and growth tools
Military Teens and YA (12–25)
Leadership coaching, mentorship, and real-world business training

Here’s how it works:

Apply – If your business makes under $1mil/year, you’re eligible
Consult – We build a custom roadmap tailored to your mission
Create – Get pro-level branding, training, and marketing—free
Launch & Grow – Build with strategy, confidence, and community

You’ve served your country. Now let’s build your future.

Apply Now

Donate

From Idea to Impact: Your Launch Starts Here

Whether you're just getting started, ready to scale, or mentoring the next generation—Victor + Valor® meets you where you are and helps you build what’s next.