Real Impact: Operation Honor: Rural Salute

Michelle and Chris Lang came to us with a heartfelt mission to support veterans. What they didn’t have was a clear brand, a scalable plan, or the confidence to reach beyond their rural roots.

Through our full rebrand, event production, marketing strategy, and support, Operation Honor: Rural Salute was born.

Today, they serve thousands of veterans in underserved communities and are preparing to host 4 statewide events in 2026.

Donate Now — Fuel a Founder’s Future

Real Impact:
Luna Leaf Wellness

Peighton Woodard knew she wanted to change women’s relationships with their cycles. What she didn’t expect was to launch an international wellness app with thousands of downloads across 76+ countries.

From branding to app strategy to publishing support, Victor + Valor® helped bring Luna Leaf Wellness to life.

Join the Founders Circle – Give $500+

Real Impact:
A New Veteran

When we met Andrew Davenport, he had a bold mission: help veterans finally access the benefits they earned—through advocacy, education, and truth.

What he didn’t have was time to waste. Within one week of meeting Andrew, we launched his brand, built his website, created proof-of-use content for his trademark, and equipped him with tools to fundraise and share his message.

Since then, A New Veteran® has helped countless service members secure life-changing benefits—including a 100% disability rating for fellow founder Darren of Barracks Baristas®.

With Victor + Valor® by his side, Andrew continues to grow, lead, and speak up for a new kind of veteran story.

Support the Mission – Every Dollar Counts

They wore the uniform. Now they wear the title: Founder. Victor + Valor® fuels the next chapter for military-connected entrepreneurs through hands-on support, not handouts.

Why Give Now?

Victor + Valor® is raising $100,000 by September 5th, 2025 to fully fund 10 veteran and military family-owned businesses from idea to launch.

These aren’t handouts. They’re liftoffs.

Your donation provides:

Strategy and coaching
Full website and brand creation
Marketing assets, visibility coaching, and publishing support

We are 100% privately funded—which means every dollar depends on people like you.

Why Victor + Valor® Exists

Founder Ali Craig, a 26-year branding veteran, launched Victor + Valor® in 2023 after seeing too many veteran-owned businesses fail for the wrong reasons.

These founders weren’t lazy. They didn’t lack grit. They lacked the kind of honest, expert guidance that could turn a good idea into a sustainable legacy.

Veterans and their families invested tens of thousands into business advice that didn’t serve them. They left discouraged, emotionally drained, and in some cases in a mental health crisi

Victor + Valor® was born from the belief that service members deserve more than advice. They deserve support that walks with them — all the way from dream to done.

What Makes Us Different

We don't just coach. We create. Our team works side-by-side with these active duty, veteran, spouse, and military kid-owned brands to:

Build their websites and write their messaging
Design full marketing strategies and brand assets
Produce photoshoots, videos, and launch campaigns
Coach through emotional and strategic roadblocks
Guide them in developing sustainable operations and teams
Write, edit, and publish books that build their brand

Our brands move fast because we move fast — with a holistic, done-with-you model that empowers founders with the tools, strategy, and confidence they need.

Because of our brand reach to serve all members of the military family no matter if they are active duty or veteran, all of our work is fully funded by generous donors like you.

Mail Your Donations to

Warrior Brands D/B/A Victor + Valor

4500 Williams Dr Ste212-421

Georgetown, TX 78633