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Image by Elena Mozhvilo

Graphic Design

Modules of Capabilities

  • Foundations​

    • The Basics 

    • Key Aspects Of Graphic Design 

  • Client Logistics 

    • The Psychology of Your Audience 

    • Your Audience 

    • Best Practices 

    • Defining Your Expertise Scope 

  • Real World Business

    • Logo Design 

    • Business Assets 

    • Social Media Presence 

    • Product Packaging 

    • Creating Visual Campaigns 

    • Digital Product and Book Cover Design

    • Product Design 

    • Creating Your Portfolio 

Training Week By Week

The Basics
(Week 1)

  • Traditional Graphic Design vs. 

  • Adobe Suite, Canva, and other design software options

  • Digital graphics

  • Digital imaging

  • Communication and promotional design

Key Aspects Of Graphic Design (Week 2)

  • User experience (UX) and user interface (UI) process, theory, and design 

  • Page layout and composition design 

  • Motion and animation design

  • Spacial design

  • Subconscious triggering

  • Color Theory

Image by Magic Mind
Image by Morgan Housel
The psychology of your audience (Week 3)

  • NERI®

  • The power of social stories

  • Visual and verbal triggers

  • Industry Expectations

  • Typography

Your audience (Week 4)

  • Understanding your client’s true vision

  • Design styles and expectations

  • Understanding your ideal audience’s audience

Image by Helena Lopes
Image by Tran Mau Tri Tam ✪
Best Practices  (Week 5)

  • Trademark

  • Copywrite

  • Image and video release

  • Client handoff

Defining Your Expertise Scope
(Week 6)

  • Understanding your client's psychographics

  • Style vs. Audience Niche

  • Add ons and repeat work

  • Contracts

  • Pricing that is right for you

Image by Campaign Creators
Image by Magic Mind
Image by Library of Congress
Image by Library of Congress

Real World Business

​During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.

  • Logo Design (Week 7)

  • Business Assets (Week 8-9)

  • Social Media Presence (Week 10-11)

  • Product Packaging (Week 12-13)

  • Creating Visual Campaigns (Week 14-15)

  • Digital Product and Book Cover Design (Week 16-17)

  • Product Design (Week 18-19)

  • Creating Your Portfolio (Week 20)

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