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Brand Strategist

Modules of Capabilities

  • Foundations​

    • The Brand Strategist Basics 

    • Brand Strategist Key Roles 

  • Client Logistics 

    • The Psychology of Your Audience 

    • Your Audience 

    • Best Practices 

    • Defining Your Expertise Scope 

  • Real World Business

    • Lifestyle Brand 

    • Personal Brand 

    • Corporate Brand 

    • Multi-Platform Brand 

    • Product Based Brand 

    • Community Brand 

    • Portfolio Brand 

Training Week By Week

The Brand Strategist Basics (Week 1)

  • Strategist vs. Manager

  • Understanding the supportive roles needed to be a brand strategist

  • Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message

Brand Strategist Key Roles (Week 2)

  • Art Direction

  • Brand Positioning.

  • Buyer Personas

  • Brand Audits

  • Brand Architecture

  • Rebranding

  • Audience Research

  • Competitive research

  • Human Brand Persona

  • Brand Messaging + Copywriting

  • Brand Storytelling

  • Brand Naming & Tagline Development

Image by Olena Sergienko
Image by Ryan Plomp
​The psychology of your audience (Week 3)

  • Neuro Human Branding®

  • The power of social stories

  • Visual and verbal triggers

  • House of Brand™ structure

Your audience (Week 4)

  • Understanding your client’s true passion

  • Understanding your ideal audience

  • Luxury Branding and expectations

  • Defining and discovering expectations

Image by David Hurley
Image by THE ORGANIC CRAVE Ⓡ
Best Practices  (Week 5)

  • Trademark

  • Copywrite

  • Image and video release

  • When clients don’t listen

Defining Your Expertise Scope (Week 6)

  • Your design style and vision

  • Type of Brand Expertise

  • Understanding your client's psychographics

  • Style vs. Audience Niche

  • Add ons and repeat work

  • Contracts

  • Pricing that is right for you

Image by Kaleidico
Image by Austin Distel
Image by Ben Kolde
Image by Christopher Gower

Real World Business

​During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.

  • Lifestyle Brand (Weeks 7-8)

  • Personal Brand (Weeks 9-10)

  • Corporate Brand (Weeks 11-12)

  • Multi-Platform Brand (Weeks 13-14)

  • Product Based Brand (Weeks 15-16)

  • Community Brand (Weeks 17-18)

  • Portfolio Brand (Weeks 18-20)

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