
Brand Strategist
Modules of Capabilities
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Foundations​
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The Brand Strategist Basics
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Brand Strategist Key Roles
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Client Logistics
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The Psychology of Your Audience
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Your Audience
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Best Practices
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Defining Your Expertise Scope
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Real World Business
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Lifestyle Brand
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Personal Brand
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Corporate Brand
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Multi-Platform Brand
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Product Based Brand
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Community Brand
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Portfolio Brand
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Training Week By Week
The Brand Strategist Basics (Week 1)
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Strategist vs. Manager
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Understanding the supportive roles needed to be a brand strategist
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Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
Brand Strategist Key Roles (Week 2)
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Art Direction
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Brand Positioning.
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Buyer Personas
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Brand Audits
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Brand Architecture
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Rebranding
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Audience Research
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Competitive research
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Human Brand Persona
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Brand Messaging + Copywriting
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Brand Storytelling
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Brand Naming & Tagline Development


​The psychology of your audience (Week 3)
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Neuro Human Branding®
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The power of social stories
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Visual and verbal triggers
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House of Brand™ structure
Your audience (Week 4)
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Understanding your client’s true passion
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Understanding your ideal audience
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Luxury Branding and expectations
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Defining and discovering expectations


Best Practices (Week 5)
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Trademark
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Copywrite
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Image and video release
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When clients don’t listen
Defining Your Expertise Scope (Week 6)
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Your design style and vision
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Type of Brand Expertise
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Understanding your client's psychographics
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Style vs. Audience Niche
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Add ons and repeat work
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Contracts
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Pricing that is right for you




Real World Business
​During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.
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Lifestyle Brand (Weeks 7-8)
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Personal Brand (Weeks 9-10)
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Corporate Brand (Weeks 11-12)
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Multi-Platform Brand (Weeks 13-14)
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Product Based Brand (Weeks 15-16)
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Community Brand (Weeks 17-18)
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Portfolio Brand (Weeks 18-20)