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Brand Strategist
Modules of Capabilities
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Foundations
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The Brand Strategist Basics
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Brand Strategist Key Roles
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Client Logistics
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The Psychology of Your Audience
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Your Audience
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Best Practices
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Defining Your Expertise Scope
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Real World Business
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Lifestyle Brand
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Personal Brand
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Corporate Brand
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Multi-Platform Brand
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Product Based Brand
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Community Brand
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Portfolio Brand
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Training Week By Week
The Brand Strategist Basics (Week 1)
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Strategist vs. Manager
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Understanding the supportive roles needed to be a brand strategist
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Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
Brand Strategist Key Roles (Week 2)
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Art Direction
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Brand Positioning.
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Buyer Personas
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Brand Audits
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Brand Architecture
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Rebranding
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Audience Research
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Competitive research
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Human Brand Persona
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Brand Messaging + Copywriting
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Brand Storytelling
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Brand Naming & Tagline Development
The psychology of your audience (Week 3)
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Neuro Human Branding®
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The power of social stories
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Visual and verbal triggers
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House of Brand™ structure
Your audience (Week 4)
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Understanding your client’s true passion
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Understanding your ideal audience
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Luxury Branding and expectations
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Defining and discovering expectations
Best Practices (Week 5)
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Trademark
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Copywrite
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Image and video release
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When clients don’t listen
Defining Your Expertise Scope (Week 6)
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Your design style and vision
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Type of Brand Expertise
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Understanding your client's psychographics
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Style vs. Audience Niche
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Add ons and repeat work
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Contracts
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Pricing that is right for you
Real World Business
During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.
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Lifestyle Brand (Weeks 7-8)
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Personal Brand (Weeks 9-10)
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Corporate Brand (Weeks 11-12)
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Multi-Platform Brand (Weeks 13-14)
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Product Based Brand (Weeks 15-16)
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Community Brand (Weeks 17-18)
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Portfolio Brand (Weeks 18-20)