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Brand Strategist

Modules of Capabilities

  • Foundations

    • The Brand Strategist Basics 

    • Brand Strategist Key Roles 

  • Client Logistics 

    • The Psychology of Your Audience 

    • Your Audience 

    • Best Practices 

    • Defining Your Expertise Scope 

  • Real World Business

    • Lifestyle Brand 

    • Personal Brand 

    • Corporate Brand 

    • Multi-Platform Brand 

    • Product Based Brand 

    • Community Brand 

    • Portfolio Brand 

Training Week By Week

The Brand Strategist Basics (Week 1)
  • Strategist vs. Manager

  • Understanding the supportive roles needed to be a brand strategist

  • Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message

Brand Strategist Key Roles (Week 2)
  • Art Direction

  • Brand Positioning.

  • Buyer Personas

  • Brand Audits

  • Brand Architecture

  • Rebranding

  • Audience Research

  • Competitive research

  • Human Brand Persona

  • Brand Messaging + Copywriting

  • Brand Storytelling

  • Brand Naming & Tagline Development

Image by Olena Sergienko
Image by Ryan Plomp
The psychology of your audience (Week 3)
  • Neuro Human Branding®

  • The power of social stories

  • Visual and verbal triggers

  • House of Brand™ structure

Your audience (Week 4)
  • Understanding your client’s true passion

  • Understanding your ideal audience

  • Luxury Branding and expectations

  • Defining and discovering expectations

Image by David Hurley
Best Practices  (Week 5)
  • Trademark

  • Copywrite

  • Image and video release

  • When clients don’t listen

Defining Your Expertise Scope (Week 6)
  • Your design style and vision

  • Type of Brand Expertise

  • Understanding your client's psychographics

  • Style vs. Audience Niche

  • Add ons and repeat work

  • Contracts

  • Pricing that is right for you

Image by Kaleidico
Image by Austin Distel
Image by Ben Kolde
Image by Christopher Gower

Real World Business

During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.

  • Lifestyle Brand (Weeks 7-8)

  • Personal Brand (Weeks 9-10)

  • Corporate Brand (Weeks 11-12)

  • Multi-Platform Brand (Weeks 13-14)

  • Product Based Brand (Weeks 15-16)

  • Community Brand (Weeks 17-18)

  • Portfolio Brand (Weeks 18-20)

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