The First 90 Days Aren't About Building a Business. They're About Building Conviction When people launch a business or nonprofit, they often become consumed with the logistics. Should I form an LLC or a corporation? How do I apply for an EIN? What bank account should I open? What accounting software should I use? Which website platform is best? These are all important questions, but they're also the easiest questions to answer. Today, Google, AI, attorneys, accountants, and c

Key Insight A meaningful mission is what inspires people to begin. A thoughtful strategy is what allows that mission to continue serving people for years to come. Organizations that thrive over the long term understand that heart and strategy are not competing priorities—they are partners. When they work together, organizations become healthier, relationships become stronger, and impact continues multiplying. The False Choice One of the most common patterns we see at Victor +

Key Insight The success of a military-connected entrepreneur is never measured by one balance sheet. Every business they build strengthens families, creates jobs, inspires communities, and generates opportunities that extend far beyond the founder. Likewise, when those businesses struggle, the cost is rarely confined to revenue alone. The true economic impact is measured in relationships, confidence, purpose, and the communities that rise—or fall—with them. We Measure the Wro

Key Insight Every organization is built on relationships. Products evolve, markets shift, and technology advances, but the one constant that determines whether an organization grows or fades is the quality of the relationships it creates. At Victor + Valor, we believe relationships are not a byproduct of great organizations—they are the foundation upon which great organizations are built. We Don't Buy Products. We Invest in Relationships. Organizations often spend enormous am