Trust Is the Asset Everything Else Depends On When most people think about valuable business assets, they think about revenue, customers, intellectual property, marketing, technology, or talent. Those things certainly matter, but none of them are the most valuable asset your organization owns. Trust is. Every meaningful relationship your organization has is built on it. Every customer who chooses to buy from you, every employee who chooses to stay, every volunteer who gives t

The Problem Isn't Your Business. It's the Problem You're Trying to Solve One of the biggest mistakes entrepreneurs make is believing their job is to solve the problems inside their business. They spend countless hours thinking about marketing, websites, logos, social media, pricing, operations, software, and sales processes. While each of those things has value, they're often consuming time and energy that should be focused somewhere else. Your customer doesn't wake up thinki