The First 90 Days Aren't About Building a Business. They're About Building Conviction When people launch a business or nonprofit, they often become consumed with the logistics. Should I form an LLC or a corporation? How do I apply for an EIN? What bank account should I open? What accounting software should I use? Which website platform is best? These are all important questions, but they're also the easiest questions to answer. Today, Google, AI, attorneys, accountants, and c

Great Businesses Rarely Fail Because of Their Products One of the biggest misconceptions in entrepreneurship is that businesses fail because they don't have a good enough product. Certainly, there are businesses that struggle because their offering isn't solving a real problem. But after working alongside hundreds of entrepreneurs, nonprofits, and organizations, we've found that most businesses with genuinely great products don't fail because of what they sell. They fail beca

Key Insight A meaningful mission is what inspires people to begin. A thoughtful strategy is what allows that mission to continue serving people for years to come. Organizations that thrive over the long term understand that heart and strategy are not competing priorities—they are partners. When they work together, organizations become healthier, relationships become stronger, and impact continues multiplying. The False Choice One of the most common patterns we see at Victor +

Key Insight Many founders believe they have a marketing problem when what they actually have is a relationship problem. Marketing plays an important role in helping people discover your organization, but it cannot create trust, loyalty, or long-term advocacy on its own. Those things are built through relationships. At Victor + Valor, we believe branding creates expectations, marketing creates awareness, sales begins a relationship, and trust determines whether an organization