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Victor + Valor® $100,000 Brand Lift Award: Atl

Fuel a veteran-owned business. Spotlight the power of service.

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This fall, Victor + Valor®—a national 501(c)(3) that delivers free, neuroscience-backed branding and marketing to the military community—is awarding a $100,000 end-to-end branding package to one deserving Atlanta-area veteran-owned (or spouse-owned) business.

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Winner announced at the Victor + Valor® Booth (314) on Wednesday, 24th at 1pm EST at the Military Influencer Conference (MIC), September 21–24, 2025, Signia by Hilton Atlanta.

What the winner receives (valued at $100,000)

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Strategy + Brand System

  • Deep-dive consults, audience insights, and positioning

  • Full visual identity system (logo suite, color, type, brand guidelines)

  • Messaging architecture and storyline (mission, promise, proof)

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Digital Presence + Launch

  • Conversion-ready website (design + build) and landing pages

  • Email/CRM setup, automations, and analytics stack

  • Social content kit + asset library (templates, reels prompts, captions)

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Marketing Acceleration

  • 90-day go-to-market plan with KPIs

  • Paid + organic campaign setup and optimization

  • Press kit, founder bio, media angles, and pitch support

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Creative Production

  • On-brand photography + launch-day video assets

  • Sales collateral (pitch deck, one-sheets, packaging/mockups)

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Coaching + Reporting

  • Biweekly growth sessions (12 weeks)

  • Quarterly data reviews and optimization roadmap

All services are delivered by Victor + Valor® and our expert partners. This is not a cash award; it’s a turnkey growth engine.

Why Atlanta. Why now.

Atlanta is a powerhouse for small business and innovation—and home to a strong military-connected community. By investing $100,000 of brand and marketing firepower into one standout venture, we’re creating a ripple effect: jobs, local impact, and a living example of what happens when America invests in its veterans.

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Who should apply

  • Active-duty, Veteran or Military spouse-owned small businesses (majority-owned)

  • Located in Atlanta Metro (or able to operate and fulfill in-market)

  • Ready to scale: product in market or clearly defined service

  • Coachable team with time to engage during the program

  • Clear community impact and a compelling founder story

How it works

  1. Applications open: Today

  2. Deadline: Tuesday, September 21, 2025 at 11:59 PM ET

  3. Finalists announced: September 21, 2025 (virtual)

  4. Winner reveal: Live at MIC September 22, 2025 in Atlanta. Exact session time to be shared with finalists.

 

Primary selection criteria: mission & impact (30%), traction/readiness (25%), market opportunity (20%), founder story & leadership (15%), brand fit & scalability (10%)

How to Apply (Read First)

Who should apply

Majority veteran-owned or military-spouse-owned small businesses operating in the Atlanta Metro and ready to scale with brand + marketing acceleration.


What you’ll complete

  • Express Application (5–7 minutes) — quick eligibility + impact snapshot.


Deadline: Submit the application by Monday September 21, 2025 at 11:59 PM ET. Finalists notified on/around September 22, 2025. Winner announced during MIC Atlanta, Sept 21–24, 2025.

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Frequently asked questions

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About Victor + Valor®

Victor + Valor® is a national 501(c)(3) equipping active duty, veterans, spouses, and military-connected youth who pursue entrepreneurship with free, best-in-class branding, marketing, and launch support—so mission-driven businesses can grow, hire, and create lasting community impact.

Compliance snapshot

  • No purchase necessary. Void where prohibited.

  • Prize is services, not cash. Recipient responsible for any applicable taxes.

  • Winner must be majority active duty, Veteran- or Military spouse-owned and operate in the Atlanta Metro area.

  • The business/idea must gross under $1 million dollars annually.

  • Final selection at Victor + Valor’s discretion; see Official Rules for full details.

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Victor + Valor® is a 501(c)(3) nonprofit that stands alongside active-duty service members, veterans, military spouses, and military-connected youth with trusted relationships, proven expertise, and personalized guidance to help them build enduring organizations. Because we believe military service shouldn't be the greatest thing you'll ever build.

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©2023-2026 Warrior Brands inc. D/B/A/ Victor + Valor.org a not-for-profit, section 501(c)(3).. All rights reserved.

Victor + Valor® is a registered 501(c)(3) nonprofit organization. Legal Name: Warrior Brands d/b/a Victor + Valor® EIN: 92-2797069 Contributions are tax-deductible to the extent permitted by law

Victor + Valor® uses AI-enabled digital team members to help us respond faster, coordinate services, and steward our resources responsibly. Human leadership maintains oversight of our programs and relationships.

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