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Image by Lee Campbell

​Website Design And Development

Modules of Capabilities

  • Foundations​

    • Website Basics​

    • Understanding Website Structures

  • Client Logistics 

    • Being a Web Design Expert

    • Website Psychology 

    • The Project Process

    • Web Design and Development Practice

  • Real World Business

    • Building a personal brand website 

    • Designing a service-based website 

    • Creating a community and ecourse structured experience (

    • Building a small business website 

    • Creating an industry leader website 

    • Designing your online portfolio 

Training Week By Week

Website Basics
(Week 1)

  • Website style types

  • 3 key platforms

  • Shopping platforms

  • Specialty platforms

  • Basics of conversion optimization

​Understanding website structure (Week 2-3)

  • Basic webpage structures

  • Key elements of every website

  • Buttons

  • Typography

  • Media elements

  • Components

  • Styling basics

  • Layout basics

  • Advanced layouts

  • Responsive design

  • CMS & dynamic content

  • Connecting and redirecting URLS

Image by Domenico Loia
Image by KOBU Agency
Being a Webdesign Expert (Week 4)

  • Testing your website

  • Best Practices

  • Metatag data

  • Items to look out for 

  • Advanced layout

  • Mobile-first design

  • Responsive containers

  • Media queries

  • Responsive navigation

  • Page structure

  • Widgets

  • Creating better calls to action

  • A/B testing & ongoing optimization

  • Measuring the right metrics

Website Psychology (week 5)

  • Basic consumer psychology and how to take advantage of it with design choices

  • Create a dynamic landing page for marketing content

  • Understanding page layout and the human eye

  • Desktop vs mobile experience

  • Understanding the psychology of fonts

  • Graphic and object layout

  • Webdesign color theory

Image by Anete Lūsiņa
Image by Christopher Gower
​The Project Process (Week 6)

  • Vetting your project /clients

  • Setting expectations

  • Asset collection

  • Understanding your workflow process

  • Contracts

  • Signoffs and revisions

  • Handoffs

  • Working with other experts

Web Design and Development Practice (Week 7)

  • Your design style and vision

  • Choosing the right platform to specialize in

  • Understanding your client's psychographics

  • Style vs. Audience Niche

  • Add ons and repeat work

  • Contracts

  • Pricing that is right for you

  • The little details your client will love 

Image by Kaleidico
Image by Austin Distel
Image by Ben Kolde
Image by Christopher Gower

Real World Business

​During this section, we will be working with “real” clients with their strategy presentations happening during Jury class at the end of each two weeks.

  • Building a personal brand website (Weeks 8-9)

  • Designing a service-based website (Weeks 10-12)

  • Creating a community and ecourse structured experience (Weeks 13-14)

  • Building a small business website (Weeks 15-16)

  • Creating an industry leader website (Weeks 17-18)

  • Designing your online portfolio (Weeks 18-20)

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